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Wella is introducing a stunning new colour range promoting full on shine and light!

Illumina Colour is Wella’s biggest colour innovation in 20 years. It is a premium brand that introduces the
wonder of light to the Wella Professionals portfolio.
It is sheer colour that's luminous in every kind of light, with up to 70 per cent more light reflection.
Illumina Colour gives superior hair protection, with up to 100 per cent grey/white coverage with a sheer
result, colour after colour, versus their biggest global competitor on a blonde shade.

“There's a real lightness, a real light energy to Illumina Colour, which I think is how hair should look. It' s a
totally modern hair colour.”—Josh Wood, Wella Professionals Global Colour Ambassador.

 

This metallic trend is not limited to hair color, you'll find these shiny shades in shoes, sandals, handbags, tote
bags, clutches, swimsuits, scarves and eye make up. 

Details are important and the more layers and textures worn in a metallic shade the more an outfit will stand
out from the crowd for its bold and stylish fashion statement.